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Driving the Wedge with Randy Schwanz
Advisors Excel has partnered with strategic coach and international best-selling author Randy Schwantz to bring you ongoing conference calls – held the third Friday of each month at 10 a.m. central time – in which he will teach you how to win more deals by overcoming your most critical barrier – the person who already has the business.
If you don’t have a strategy to wedge out your competition, you don’t have a prospect. Randy will show you how to use his proven, innovative sales strategy - The Wedge® – to achieve dramatic sales growth by systematically winning business away from your competitors.
In our powerful Driving the Wedge calls, you will learn how to:
- Strategically match your strengths against your competition’s weaknesses and exploit them without ever having to criticize or mention them by name.
- Quickly identify your prospects’ pain – how they are being underserved by their current advisor – and use that pain to drive a wedge between your prospect and the incumbent advisor.
- Differentiate yourself in a powerful way that focuses on your prospects’ unmet needs and prompts them to ask you to conduct business.
- Effectively qualify your prospect’s ability to fire their incumbent advisor and hire you.
