Innovation, Inc. with Jack Keeter and Richard Kado. Brought to you by Advisors Excel

Richard Kado
Product Innovator

What Richard will teach you

How Guaranteed Income Riders are designed and how these innovative products will continue to evolve to meet consumer needs.
How to compare the Income Riders on the market place and determine which ones best meet your clients long term income needs.
The structural design behind Indexed Annuities and how the market conditions will impact their performance in 2009.

While marketing is one of the most important aspects of a successful financial services business, in 2009, with many of the challenges the industry will be facing, product innovation has never been more important. Nobody has led product innovation more than Richard Kado, the inventor of Indexed Annuities. In early 1992, Kado’s research and development firm, Genesis Financial Products Inc., developed the crediting method that made Index Annuities possible. After $100 billion in sales, it’s safe to say his innovative product designs have worked out well. But, with so much uncertainty in the market place, how will companies meet the increasing demand for safe products?

According to Richard Kado, through more product innovation that allows for more consumer friendly designs. Kado, who was named The Architect in Senior Market Advisor’s 2007 Who’s Who in Annuities, is working closely with the top carriers to develop innovative products that give more upside, more control and more liquidity to meet the changing dynamics of the market place. During the Innovation, Inc. training, Richard will take you through the mechanics of Indexed Annuities in a way that you’ve never seen before and give you insight into how the industry is using product innovation to continue to adapt to the changing landscape.