Innovation, Inc. with Jack Keeter and Richard Kado. Brought to you by Advisors Excel

Jack Keeter
Marketing Innovator

Listen to Jack Keeter talk about Innovation Inc. and how to dominate the IRA Rollover Market!
http://www.advisorsexcel.com/innovationinc/m/jackkeeter.mp3

What Jack will teach you

How to change the way you do seminar marketing. Jack does seminars every month, but hasn’t done a public seminar (by public - we mean send lots of direct mail to people who don’t know or like you) in over 3 years.
The Advice Script that will turn your top clients into your biggest and best referral source.
The 50-12-4-1 Method for staying in contact with your clients and generating new business.
The Friends & Neighbors Campaign. Jack taught an advisor in Florida this strategy and his first campaign resulted in over $6 million in sales!
How to dominate the 401k Rollover market. Jack gets notified 60-90 days in advance when companies are planning layoffs and has several innovative approaches to become the Rollover Expert for that community and company with money in motion. With companies downsizing at record rates, THIS IS THE BIGGEST OPPORTUNITY OF 2009!
How to purchase CPA practices and turn them into referral machines. Jack spends 3 days a week sitting in CPA offices as they hand off new clients to him.
How to create professional alliances from Estate Planning Attorneys, HR Managers, Business Brokers and Commercial Realtors. Over 40% of Jack’s business comes from these “Bird Dogs”!
How to run effective appointments that allow you to capture 100% of the client’s assets.

When it comes to marketing a financial services business, nobody in the country is as innovative as Jack Keeter. In 2008, he brought in over $62 million in assets, $20.8 million in fixed annuities. His innovative approach to marketing was recognized with his induction into Senior Market Advisor’s Hall of Fame in 2003. The ideas he shared were so well received Senior Market Advisor asked him to write a monthly marketing column for their readers, which he did for almost two years.

But the best thing about Jack is his ability to teach others “how to do it.” Some of the top advisors in the country have transformed their business by following Jack’s innovative marketing strategies to “make some noise” in their community.